Coffee is my 1st Crust

Heat Level: Mild (1/5)

Size: ~4.2 OZ

Where Smoke Meets Bold.

Coffee is our first crust — a dark, smoky blend built to create that perfect bark on brisket, ribs, and steak. The richness of coffee fuses with brown sugar, and spice, forming a flavor-packed crust that seals in juices and elevates every bite. It’s earthy, bold, and balanced heat meets depth in a way only Heavenly Hell can deliver.

The Flavor Vibe:

Smoky, savory, slightly sweet, and coffee-rich this rub builds a caramelized, flavor-loaded crust that transforms your grill game into something unforgettable.

What Makes It special?

• Built with coffee for a bold crust
• Balanced with sweet, smoky, and spicy notes
• No artificial preservatives or fillers
• Made in small batches, right here in Toronto

Perfect For:

Brisket. Ribs. Steaks. Pulled pork. Chicken wings. Roasted veggies. Even chili or sauces. If it needs a crust, it needs this rub.